molly j zweigle

Sur La Table

Design the look & feel of private-label packaging for segmented core and seasonal product collections.

Challenge:

Graphic design of private-label packaging to promote brand awareness; entice and connect with customers in-store; communicate product story, features and benefits using elevated graphics and photography.

Role:

Concepting; presentations; graphic design; assist with art direction of product photoshoots and image retouching; production and asset release.

Challenge:

Develop branded creative for landing pages and social media content.

Role:

Design and layout; Composite and retouch product images.

Clients featured: Toribelle Cosmetics and Hamilton Robotics

for Life Ben Bridge

Challenge:

Develop a special campaign featuring family-friendly activities to keep connected with customers during the COVID-19 pandemic. Design a collection of brand-related games and coloring pages to bring welcome distractions, fun and laughter during a difficult time.

Role:

Branding; logo design; art direction, graphics & illustration; creation of 30+ coloring pages and brain teaser puzzles. Website landing page graphics and email design.

Various Clients

FastSigns

ROLE

Design and execute exterior lit and non-lit signage, monument signs, interior and exterior graphics, wayfinding, technical site survey and permit drawings and ADA compliant signage.

Art direct photography; compositing and retouching.

Ben Bridge Jeweler - Valentine Windows

Challenge:

Create Valentine window graphics using a butterfly theme to entice shoppers and draw attention to featured products. Source and experiment with new materials and applications for maximum impact in a small space. Configure developed assets to fit multiple different window and display sizes. Campaign kit to include window assets, in-case product signage and floor stand POP.

Role:

Art direction, layout and graphic design; photo compositing; illustration; project management; vendor management.

Ben Bridge Jeweler - Spring Windows

Challenge:

Create Spring window graphics using a floral theme to entice shoppers and draw attention to featured products. Source and experiment with new materials and applications for maximum impact in a small space. Configure developed assets to fit multiple different window and display sizes. Campaign kit to include window assets, in-case product signage and floor stand POP.

Role:

Art direction, layout and graphic design; photo compositing; illustration; project management; vendor management.

Jane Iredale Cosmetics

Challenge:

Create seasonally-themed window POP using dye-sublimation and three-dimensional pop-off products.

Role:

Creative direction; concept and graphic design; photo compositing; project management; vendor management.

Armani Exchange

Challenge:

Ideate a solution for a floating window concept that would invisibly display rolled, colored papers forming different creative patterns, shapes and messaging, allowing for easy and frequent change-out.

Role:

Creative concepting; client account management; project management; vendor management.

Sony in Best Buy | TV Experience

Challenge:

Entice and educate Best Buy shoppers on the Sony brand difference and new products with premium graphics and fixturing solutions.

Role:

Creative story-telling; concept and graphic design; project and vendor management; oversee 400+ shop ‘n shop rollout; field support.

Adrenaline

Challenge:

Launch new store design with custom fixtures and graphics.

Role:

Translate client supplied concepts into a custom built, experiential shopping environment; collaborate with design engineers and lighting specialists to develop innovative, 2-sided hexagon-shaped light boxes with backlit SEGs on both sides. Account management; vendor management; project management; graphics; installation management.

Volkswagen Showroom

Challenge:

Develop new graphic treatments for dealership showroom to engage customers and sales team.

Role:

Sales; concept; graphic design; project, account and vendor management; oversee production and installation.

Sleep Number | SleepIQ KIDS

Challenge:

Launch new product line in store with custom fixtures and graphics, allowing comprehensive assembly at store level.

Role:

Translate client supplied concepts into a custom built, experiential shopping environment; collaborate with design engineers and fabricators to create a three-dimensional, ceiling-mounted ring with 2-sided, cascading, stepped graphic panels. Project included grand format wall banners, five PMS colors custom dyed and laser cut acrylic logos, 3D shelf talkers and signage.

Sales, project and account management; project leadership; prototype management; art direction, graphics; installation guides.

SONY HQ Lobby Display

Challenge:

Tell the Sony story in pictures; engage and educate visitors and employees on the Sony brand. Present new products in an interesting way.

Role:

Creative direction of museum-themed project; collaborate with design team on concepts; vendor management; project management; installation management.

Hamilton Company TB Brochure

Challenge:

Create branded brochure on Automated Test Solutions to assist sales and generate awareness for Hamilton Company’s line of robotics.

Role:

Develop creative using celestial, lung and human body illustrations as the overarching theme for Tuberculosis and other infectious diseases, and feature full line of automated robotics inside.

Footlocker Employee Incentive Program

Challenge:

Create incentive collateral to excite and motivate associates to engage in a
fun and challenging competition to achieve sales goals in accessories & add-ons and win prizes.

Role:

Develop “Get All Decked Out!” concept and logo design; creative direction; photo art direction; art direction and graphic design of folder, poster, prize booklet and inserts; project management; vendor management.

LifeTouch International Sales Summit

Challenge:

Introduce sales theme; inspire and generate excitement; communicate schedules, agendas, speakers and locations in a fun and easy-to-read way.

Role:

Concept; logo and graphic design; art direction; vendor and project management.

MN HeartScan

Challenge:

Create awareness, entice thoughtful gift-giving, provide information and introduce new location and services.

Role:

Concept; graphic design; copy writing; photo composite for direct mail postcard.

The Bernard Group

Challenge:

Create holiday mailer for existing and prospect clients that delights and engages; drive new business.

Role:

Creative direction; concepting; graphic design; art direction.

The Bernard Group

Challenge:

Create fun, cost-effective dimensional mailer for prospect clients.

Role:

Creative concept; art direction; copywriting; graphic design; vendor management.

Trolli and Periscope

Challenge:

Partner with Periscope Agency to create short run of custom media event gear within a 2-week lead time.

Role:

Sales; account management; art direction; project management of patterns, dye sublimation printing and finishing/sewing.

Concept; brand ID development; graphic design.

Design and render artwork for various projects; mixed media.